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2018-04-14 в 06:30
п»їTop 10 Reasons Why Online Businesses Prefer SEO Outsourcing
This article discusses the top ten reasons why online businesses prefer SEO outsourcing.
The Econsultancy’s SEMPO Sate of Search Marketing Report 2011, based on an online survey of over 900 companies and agencies from different parts of the globe, reveals that the number of companies doing search engine optimization (SEO) wholly in-house dropped from 51% in 2010 to 44% in 2011. Similarly, the number of companies doing paid search exclusively in-house fell from 47% in 2010 to 38% in 2011. So it is clear that most contemporary online businesses are opting to outsource their SEO tasks.
Why Professional SEO Services?
1.Requires special skills and resources – It’s not easy for a business to undertake SEO operations in-house. To understand SEO, train personnel and set up the infrastructure to carry out the necessary operations would take a lot of time and investment. Achieving online success requires special skills. It is also necessary to be up-to-date with algorithm changes. All this is easy for a professional SEO company which has seasoned SEO experts on the job.
2.SEO has to be the priority – Online businesses are too caught up in managing business and SEO would take a backseat. The SEO outsourcing solution provider’s first and only priority is SEO, so this area would never be compromised.
3.Focus on main business activity – Outsourcing SEO allows businesses to allot more time and resources to their main business operations.
4.Reduced costs – Rather than spend a lot of money on training, setting up and managing infrastructure and maintaining equipment for in-house SEO, businesses can outsource and cut costs. They would get expert, result-oriented solutions. Moreover, companies in countries such as India with lower labor costs can provide affordable SEO solutions.
5.Difficult to monitor results in-house – It is difficult and time-consuming to monitor and analyze the progress of the business’s website in-house.
6.Access to advanced technology – A business can benefit from top-of-the-line technology. Search engine optimization services allow the business to gain from the latest technology without having to pay the full price for it. The expenses associated with the technology would actually get spread over the SEO outsourcing service provider’s various clients.
7.Minimal risk – Getting assistance from experts who would work for your maximum gain is better than making mistakes in-house that can cause you to incur losses.
8.Scalability – A business may have periods in its running when work is either more, or less than usual. For the busy periods, the business would have to recruit new staff but keep on paying them all through the year even though there isn’t much work to do. On the other hand, if the business outsources, it need pay extra only when it needs additional assistance and pay the normal fee when this assistance is not required.
9.Great industry contacts – The SEO outsourcing service provider would have great industry contacts and therefore capable of carrying out the SEO campaign in a more proficient manner.
10.Better capture the interest of the target audience – An established SEO company would know exactly what would impress the business’s target audience and organize SEO operations accordingly.
Want to Outsource?
Now that you know the top 10 reasons why online businesses prefer SEO outsourcing, has this set you thinking about whether you should outsource too?
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2018-04-14 в 04:19
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2018-04-14 в 04:15
п»їThree Proven Ways to Attract New Clients, Fast!
You can have the best product or service in the world. You can have a killer sales letter that could sell a pint of whiskey to a nun. But if you don’t have any prospects seeing your offer, you won’t make a cent.
That’s why we marketers spend so much time, effort and money trying to put our offers in front of targeted leads. But it doesn’t have to be that hard… not when you know which marketing methods work best.
Here are three proven tactics you can start using today…
#1: Social Media Marketing
Savvy marketers know that social media marketing is in its infancy – and it’s set to explode in the coming years! Those who set up their social marketing campaigns now are the ones who will benefit the most in the future.
That’s because social media marketing is all about building relationships with others and building networks and contact lists. The sooner you get started building a good reputation in your niche, establishing yourself as an expert and building social media networks, the more you stand to gain when you fully leverage your reputation, content and networks.
So where do you start? With the some of the biggest social media sites, including:
Web 2.0 content sites, like Squidoo.com. These sites let you page one-page websites around niche topics. Google tends to crawl these pages often and rank them well.
Social networking sites like Facebook.com. While you should focus on finding or creating niche-specific groups on these general networking sites, be sure to always seek out niche-specific networking sites.
Social bookmarking sites, like Digg.com. These sites allow users to share content – and they can be a great tool in your viral marketing campaigns.
#2: Search Engine Marketing
You can pull in traffic from the search engines in two ways:
By ranking well for certain keywords and appearing in the organic search engine results.
By using pay per click marketing to appear in the search engine’s sponsored results (for example, Google AdWords).
You should add both of these tactics to your marketing toolkit. That’s because organic search engine results can provide traffic for months (and even years) after you get your pages indexed. But on the flip side, pay per click marketing allows you to get highly targeted, nearly instant traffic.
#3: Buying Ads
Yet another way to get your offers in front of eager prospects is by placing targeted ads. You can do this by online and offline, including:
Purchasing banner and text ads on highly targeted niche sites.
Buying ads and solo ads in highly targeted niche ezines.
Buying blog ads.
Buying ads in offline publications, including niche magazines and the related topics of daily newspapers.
Which One Is Right For You?
This isn’t a matter of choosing the one tactic that provides the best results. And that’s because all three of these tactics are proven, time-tested marketing methods. They shouldn’t be used individually, but rather as part of your overall marketing strategy.
While powerful, these three main advertising methods are just the tip of the marketing iceberg. When you unleash these three alongside other equally powerful marketing methods, you’ll unleash a nearly unstoppable flow of qualified leads.
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2018-04-14 в 04:08
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2018-04-14 в 03:34
п»їWebsite Design for a startup company
Domain Name Registration
Identify a web designer and Book a domain name ie. Yourcompany.com, prior to that you got to check domain name availability
Some useful tips:
a. If you are not booking the domain name directly and booking a domain name thru a website design company then make sure while booking they assign YOU as the registrant, billing contact and maybe technical contact too. Many vendors are into this malpractice of keeping all the rights with them while you pay for it.
b. Also make sure after booking they provide you with domain control panel details. (it’s a MUST)
c. It’s recommended that your domain name should have some keyword in it, though not mandatory but it gives you an edge.
Website Hosting (server Space)
Buy web hosting space, in a startup website 500 MB space will be sufficient that would also take care of your website specific e-mail accounts like
Some useful tips:
a. Even before your site is online you can get going with your e-mails, its immediate if you buy domain name and server space from the same vendor, alternatively it will have an issue of modifying name servers and that takes 24 hrs ~ 72 hrs. to resolve.
b. Website hosting space is being sold as vegetables these days, enquire from your vendor whether they will provide e-mail (ticket based) support or phone support if you have any issue on site not opening or mails not working.
c. It’s a good idea to have google apps implemented for your domain specific mails, it gives a lot of flexibility and reliability.
Analysis & Planning
The website design and development part is again very crucial and it’s recommended that other than the designers effort you do some homework at you end. You can start by looking at your competitors/affiliates websites before firming up your own requirement. This will give you a great deal of insight into what you can possibly have rather than going by your gut feelings.
Static website or a dynamic website
On a macro level any website that will have a frequently changing content would require a CMS (Content Management System) hence it would be a dynamic website and sites with fixed content can be started as static website.
- Beware of run of the mill designer’s aggressively advertising cheap website designing packages and as month’s lapse they would close down and go… As internet is flooded with advertisements that talk of heavily discounted rates. Packages with all inclusive priced so low that impossible for vendors to sustain.
Website design & development technology
If you plan to have a dynamic website you got to carefully evaluate the technology options available, keep in mind “none of the web design technology is best” nor “nothing is bad”. What matters is - “What’s the best fit for your requirement”.
While some websites are best driven by Open source php web application development option while some would be best done in a ASP dot net environment.
Some useful tip:
Do a careful analysis of your requirement and build some awareness on the technology platform because vendors would recommend what suits them most.
Website Promotion and Marketing
With millions of websites online and new being added every moment, it’s natural that people after investing time and money find themselves in a situation where the website is not to be seen anywhere on popular keyword searches. It requires expertise of focused website promotion and marketing company who could get you the visibility on the net that you deserve.
Short listing a website design and development company
Attributes you got to look at short listing a website design and development company would include:
- How long the web design company been around into the business
- Nature of their client base
- Manpower capability
- Payment terms (Should be milestone based)
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